You've stumbled upon my writing workshop, known as Études.
This began as a series for Instagram. A few years back I thought "Here's this stupefying mega-medium that's become ubiquitous, and yet drama is nowhere to be found!" It seemed cookoo. Then I imagined a moment where someone was scrolling on the streetcar looking at pics of brunches, ads, work parties, ads, gym selfies, ads, and then BAM! - they're suddenly experiencing a little drama-nugget that addresses them directly.
And while most insta-vids say "Look at me!", every Étude says "Look at you.".